Google could do this too they just chose not to- all that tracking is to power their ad networks so that ads can follow you around the Internet using your search history and other information they have on you. That’s how we make money and it doesn’t involve tracking because it is based on the keyword and not the person. When you search ‘car’ we can show you a car ad without knowing anything about you. It’s a myth that you need to track people to make money in web search. The site will still know that you visited it, but it won’t know what search term you entered to get there When you click a link through DuckDuckGo, it redirects that request so the destination site doesn’t receive your search terms. Consequently, you won’t be identified as a person interested in pizza, which will prevent a bunch of pizza ads from popping up every time you browse the Internet. If you type pizza into its search box, it will take you to a list of pizza links, but it will not save that search or send it to third parties. Duckduckgo Browser for PC is a general-purpose search engine that does not track users, collect or share personal information, or use cookies.
